7. Build your user friendly ecommerce web site:
First of all you must complete idea about the goal of your site then by keeping the complete sketch of goal in your mind decide that how much you need for your site? You should name the navigation links for the web pages in accordance to main product categories that are used by you.
Here are some of the important suggestions that you should follow: For building the ecommerce website.
Homepage of your website
- Category 1
- Category 2
- Category 3
- Category 4
- Category 5
- Category 6
- Category 7
-Terms and Policies
- About us
- Contact us
Some points that should be considered:
Your ecommerce site should possess consistent theme and design running throughout your site i.e. logo or header image, slogan navigation, color and copyright
The homepage should include a complete summary of offering products of your site. Costumers always have great interest in the first or main page of the site. If your main page information is attractive then it will compel the costumer to read more information of your company site.
Each Page of your site should carry the paragraph of 200- 250 words and that paragraph must have the main keyword that is being used for marketing of your site or product. This will surely bring the possible targeted visitors to find your Ecommerce Site on the basis of the keyword they put in the search engine.
Add a contract form. Contract form list will guide you to build a contact details and list and afterwards this list becomes the medium to keep in touch with your costumers.
Add a policies page for the purpose of shipping, refund and rules, regulation and policies.
8. After completing all described procedures, test your site after uploading your site files to your web host, you should thoroughly test your site by testing these factors:
- Browser Compatibility
- Browser compatibility
- Broken links
- Html/xhtml validation
- Screen resolution
- Site loading time
- contact form works
9. Market your web site:
After completing all the procedures there arises the question as how to make your familiar to the users and how to bring you site to the market. These are some important issues on which some serious action need to be taken so our effort bring fruit to us. For marketing our ecommerce site we have to adopt the proper strategy. Try to find out a well known company which can market your site by different tools and techniques. This will increase your presence in search engines and popularity. There are some of the techniques used to increase the popularity of site are given below
- Link Building
- Social Book Marking
- Article Submissions
- Blog Posting
- SEO press release
- Digg Submissions
- Dmoz Listings
- Face book Fan Page
- Forum Posting Service
- Stumble Submission
- Squidoo Lens Marketing
- Youtube video Marketing
- Directory Submissions
These are some of the marketing techniques which can really be helpful in increasing the popularity of site and attracting the traffic to your ecommerce site. These techniques will be beneficial for your ecommerce site.
10. Winding up:
Making an e-commerce site is not a complicated task. By following the instruction given above, you can easily build your e commerce site and easily market your e commerce site to market your product.
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